In case you want a tip or two on product placement methods, Ek Thi Daayan is the movie for you. Watch carefully in a single scene as a Maaza tetra-pack will get to share the display screen area with Emraan Hashmi and the actor taking part in his hypnotist (who stays nameless sadly as a result of I can't find his title anyplace). Marvel at how Kapoor brightened the Apple Brand on iPhone so it might shine and upstage Emraan and his Dayaans greater than as soon as! You're so satisfied about producer Ekta Kapoor's advertising astuteness (everyone knows she controls all the things) that you just ponder whether her poor director Kannan Iyer included the film's lyricist Gulzaar's ebook throughout one music sequence as a homage or whether or not it was one other considered one of Kapoor's spectacular advertising tips.
These tips will in actual fact impress you greater than the bundle of magic tips Emraan's character Bobo the magician performs in his acts ('Bobo' actually? And are we to take a man with this stage title severely? Critically!). If, though you want a tip or two on easy methods to create concern by means of the medium of movie, then Ek Thi Daayan is just too typical, handy, crude and clichéd to show you something – Kapoor's unconventional advertising (which incorporates airing a mini-series, starring a wide range of TV cleaning soap 'bahus', titled Ek Thhi Naayka on Life OK channel) might have tricked you however learn this overview additional and you could be secure and safe, each from the movie's ineffectuality and from spending your pricey cash (even dearer with inflation) on these daayans.
In case you might be studying this, let me let you know that you just're one little step nearer in direction of saving your self. For those who're already considering “Okay, I gained't watch this! However inform me what I ought to see as an alternative” then I counsel you order a DVD of Roman Polanski's 'Rosemary's Child', a 1968 Mia Farrow starrer masterpiece that’s really backbone -chilling. Ek Thi Daayan at greatest is spooky, a extremely crude and reductive various to Rosemary's child. Each movies contain infants (okay, Ek Thi Daayan has somewhat older youngsters) and demonic cults (the distinction being that Rosemary's Child already reveals the cult's actions as soon as beforehand whereas Daayan reserves it for the climax solely) however the important distinction is that Roman Polanski is ready to create terrifying paranoia whereas Kannan Iyer can solely do the feeble 'Boo!'.
The plot in Ek Thi Daayan entails famous-magician-with-a-haunted-past Bobo's concern of girls with lengthy plaits or 'chotis' and suspicious look and habits … okay, that was too easy a method of explaining it: right here's What occurs: Bobo retains getting these visions of his actually dreadful previous involving his sister whereas he’s acting on stage; this ends in a few near-fatal mishaps throughout his performances on stage. His ladylove Tamara (performed by Huma Qureshi, whose earlier efficiency in 'Gangs of Wasseypur' was critically hailed) is reluctant to marry him as a result of Bobo's a bit bizarre mainly; Bobo consults his hypnotist Dr. Palit to allay his fears, and that is when the film takes us to a mega-flashback scene which extends until the interval. We study that whilst a baby he was a weirdo who wearing shirts and browse books on witchcraft and sorcery. We additionally learn the way a mysterious girl Diana performed by Konkona Sen entered his household's life, turned Bobo's step-mom after which wrecked their lives; you chuckle a bit when Bobo's senile grandfather (the inventory character who inexplicably presages a disaster in horror movies) begins mumbling names impulsively as if he's some form of seer). After the interval, we’re introduced again to the current as Bobo tries ridding his previous by marrying Tamara – right here comes one of many worst and most pointless scenes in Bollywood movie historical past, a wedding song-and-dance sequence the place everybody appears to be like on the digital camera as they shake a leg. As soon as that unlucky scene passes, our movie's third feminine protagonist, the gifted Kalki Koechlin (who was nice in Dibakar Banerjee's 'Shanghai') enters as Lisa Dutt, a musician who's a giant fan of Bobo; our magician suspects that she's a Daayan after remembering his grandfather's prophesy. The remainder of the movie entails the query 'Is she or is she not?' and ultimately … I gained't let you know what occurs however do your self a favor: skip the movie, watch the trailer however with this in thoughts that what you see is a subterfuge and you could get your reply to who's the Daayan and who isn’t.
Half the dialogues within the movie are laughable, particularly if you hear Bobo screaming 'Choti Kaat Doonga! (I’ll reduce your plaits!) With utmost seriousness. Vishal Bharadwaj might make witch-movie 'Makdee' a good movie however right here he isn't in a position to pen convincing dialogues (think about the scene the place Tamara rebukes Bobo for staying mum about his previous and Bobo makes up by saying 'I wish to begin life afresh. Let's get married 'adopted by the hideous dance sequence. Completely unconvincing) neither is to tie free ends and even give some freshness to the story itself. He might excuse himself saying that half the movie must be seemed from a baby's perspective (so the predictability) however come on, he's an grownup penning the script, so can't he not less than break the Indian horror-film conventions?
You're solely left with first rate performances that will maintain you from strolling out of the movie. Konkona is the one price mentioning on this overview; her unconventional sexiness is much more alluring when her pupils dilate (Falling in love with a Daayan, mister me?) and he or she actually makes us sit again and luxuriate in her character / creature even when she's given horrible 'saat samundar paar'-like strains to talk within the second-half. The remainder are alright however Emraan is simply too self-aware that he's in a horror movie and has to at all times look spooked (very similar to Daniel Radcliffe in 'Lady in Black').
In a nutshell (and I'm generously borrowing from a dialogue within the movie however with sure modifications): Ek Thi Daayan scripts snores, its horror farts out and its miles away (really light-years away) from being the tiger of Indian horror movies.